Niulanshan Fungsi Utama: Kemasan Botol Ombèn Keras dening Tiger Pan

Karya Niulanshan Fungsi Utama: Kemasan Botol Ombèn Keras dening Tiger Pan minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Niulanshan Fungsi Utama: Kemasan Botol Ombèn Keras

dening Tiger Pan

Klien: Beijing Chuangyitang Sales Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Verifikasi Status Penghargaan kanggo #123934

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Niulanshan Fungsi Utama: Kemasan Botol Ombèn Keras

Niulanshan yaiku desain kemasan edhisi winates kanggo merek ombèn keras Cina, dirilis kanggo Taun Kebo. Botolé digawé saka kaca lan kothaké digawé saka kayu. Desainé nyingkiri realisme lan nganggo wangun modern sarta abstrak. Garis lurus sing kaya diiris landhep ing awak botol nuduhaké awak sing kuwat lan watak kebo sing ora gelem kalah. Tandha merek mung nyimpen aksara kaligrafi Niu, sing tegesé kebo. Coretan pungkasan dilanjutaké kanggo nyaranaké unen-unen Cina Niu nganti pungkasan, sawijining pangarep-arep kanggo nggayuh gegayuhan. Tujuané kanggo narik konsumen enom.

Pangakuan

Babagan A' Design Award Perak

Niulanshan Fungsi Utama: Kemasan Botol Ombèn Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Niulanshan Fungsi Utama: Kemasan Botol Ombèn Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Niulanshan Fungsi Utama: Kemasan Botol Ombèn Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Ukuran & Kemasan: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Tag: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Teknologi Produksi: The bottle is made of glass and the box is made of wood.
Tantangan Desain: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Riset: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspirasi: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Durasi Proyek: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Alur Operasi: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Paten: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Anggota Tim: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Kredit Gambar: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan