Mazurro Kemasan Kopi by 19 Poludnik Agencja Reklamowa

Mazurro Kemasan Kopi by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2021

Mazurro Kemasan Kopi

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award Wesi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #124176

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Colors

The Design

About Mazurro Kemasan Kopi

Mazurro minangka desain kemasan kanggo kopi. Desain iki adhedhasar pola grafis khas kang dibangun saka aksara M. Pola kasebut menehi tampilan kang kuwat lan dominan marang kantong kopi. Wangun geometris kang minimalis lan kontras kang kuwat mbantu kantong kopi katon mencolok ing rak-rak toko. Pola iki diilhami saka karya Josef Hoffmann, salah sawijining pangadeg Vienna Workshop, kang wangun prasajane mengaruhi awal-awal gerakan modernisme. Kantong-kantong kasebut dicithak nganggo teknik pencithakan fleksografi. Ana telung rasa kang ditawakake, saben-saben nganggo warna kang beda lan lapisan cithakan putih ing sangisore kang nyiptakake efek metalik ing sawetara bagean kang dipilih.

The Recognition

About the A' Design Award Wesi

Mazurro Kemasan Kopi menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mazurro Kemasan Kopi dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mazurro Kemasan Kopi diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020