Sienna Monroe Kemasan Kosmetik by Ricci Williams

Sienna Monroe Kemasan Kosmetik by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2021

Sienna Monroe Kemasan Kosmetik

by Ricci Williams

Client: Summerhouse Collective

A' Design Award Perunggu Winner in Bungkusan Category

17,346

Verified Award Winner

Verify Award Status for #124404

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sienna Monroe Kemasan Kosmetik

Sienna Monroe minangka identitas merek lan kemasan kanggo lini kosmetik basis tanduran sing bebas saka kekejeman marang kewan. Kothak hadiah iki uga dienggo minangka kothak pangiriman kanggo pesenan online, sing nyuda uwuh. Kothak iki digawe saka karton sing bisa dikompos, asil daur ulang, tanpa lapisan, lan dicithak nganggo tinta saka bahan sayuran. Botol-botole digawe saka kaca, yaiku bahan sing bisa didaur ulang bola-bali, dene labele nggunakake kertas asil daur ulang saka limbah konsumen. Pola cetak alami menehi kesan lembut kanggo nglembutake tipografi sing kandel. Kemasan iki dirancang supaya bisa disimpen lan digunakake maneh sawise produke wis entek.

The Recognition

About the A' Design Award Perunggu

Sienna Monroe Kemasan Kosmetik menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Sienna Monroe Kemasan Kosmetik dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Sienna Monroe Kemasan Kosmetik nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.