Zhen Hao E Kemasan Pangan Asu dening Yuchen Han

Karya Zhen Hao E Kemasan Pangan Asu dening Yuchen Han minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2022

Zhen Hao E Kemasan Pangan Asu

dening Yuchen Han

Klien: Ningbo Xuanmengzhi Trading Company Ltd.

Pemenang A' Design Award Wesi ing Kategori Bungkusan

9,320

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #126938

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Zhen Hao E Kemasan Pangan Asu

Zhen Hao E minangka seri kemasan kanggo pangan asu lan camilan asu. Desain iki nyandhet saka budaya Tionghoa kanthi nampilake asu-asu minangka kaisar kuna saka jaman-jaman sing beda. Ing Tiongkok, pemilik asu asring digambarake minangka pejabat sing ngladeni kewan peliharaane, lan gagasan iki mbentuk ilustrasi-ilustrasi kasebut. Karakter asu kartun nuduhake klompok ukuran, misahake asu cilik saka asu medium lan gedhe. Werna sing beda-beda misahake pangan asu saka camilan, saengga rangkaian produk gampang dimangerteni. Kertas daur ulang, kertas gelombang, lan kantong foil aluminium digunakake.

Pangakuan

Babagan A' Design Award Wesi

Zhen Hao E Kemasan Pangan Asu menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Zhen Hao E Kemasan Pangan Asu dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Zhen Hao E Kemasan Pangan Asu diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Ukuran & Kemasan: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tag: Dog food, Oriental style, Package Design, Cartoon Dog
Teknologi Produksi: Recycled paper, corrugated paper, aluminium foil bag.
Tantangan Desain: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Riset: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspirasi: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Durasi Proyek: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Alur Operasi: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.