Fly By Jing Fungsi Utama: Kemasan Bumbu Masak by Fly By Jing

Fly By Jing Fungsi Utama: Kemasan Bumbu Masak by Fly By Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Fly By Jing Fungsi Utama: Kemasan Bumbu Masak

by Fly By Jing

Client: Fly By Jing

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Fly By Jing Fungsi Utama: Kemasan Bumbu Masak

Teks Buku: Fly By Jing minangka desain kemasan kanggo saus sambel garing Sichuan sing didol ing toples kaca. Desain iki ngoyod saka tradhisi lan dibentuk kanggo cara wong mangan ing jaman saiki. Palet warna sing nyolok lan gaya basa sing langsung dadi pembeda kemasan iki saka saus liyane ing pasaran. Ukara-ukara dawa sing dicithak ing label njlentrehake merek iki lan ngandharake maknane marang pamaca. Desain iki nggambarake nilai lan tujuan merek, sing njupuk inspirasi saka rasa mangan Chengdu lan warung-warung cilik lokal ing kutha kasebut.

The Recognition

About the A' Design Award Perunggu

Fly By Jing Fungsi Utama: Kemasan Bumbu Masak menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Fly By Jing Fungsi Utama: Kemasan Bumbu Masak dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Fly By Jing Fungsi Utama: Kemasan Bumbu Masak nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Dimensions & Packaging: W 6mm x D 6mm x H 8.5mm, glass jar
Tags: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
Inspiration: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Team Members: Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
Image Credits: All images / Photographer / Maria Be

Read the Press Release