Shuanghui Rebrand Fungsi Utama: Kemasan Sosis dening Tiger Pan

Karya Shuanghui Rebrand Fungsi Utama: Kemasan Sosis dening Tiger Pan minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Shuanghui Rebrand Fungsi Utama: Kemasan Sosis

dening Tiger Pan

Klien: Shuanghui Group

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

16,948

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #130897

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Shuanghui Rebrand Fungsi Utama: Kemasan Sosis

Teks Buku: Shuanghui Rebrand yaiku desain kemasan kanggo produk ham mateng sing didol ing China. Desain ulang iki tetep nggunakake unsur merek asli lan ngganti gambar pixelated karo grafis geometris, saengga kemasan bisa dikenali saka kadohan. Tampilan produk saka sawetara sudut lan kombinasi sing beda disederhanakake dadi wangun bunder. Telung klompok warna cerah misahake rasa sing beda-beda. Tata letak informasi sing cetha lan sistem seri sing gathuk mbantu para pelanggan golek barang sing dikarepake kanthi cepet. Tulisan merek anyar ngetutake lengkung sing alus.

Pangakuan

Babagan A' Design Award Perunggu

Shuanghui Rebrand Fungsi Utama: Kemasan Sosis menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Shuanghui Rebrand Fungsi Utama: Kemasan Sosis dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Shuanghui Rebrand Fungsi Utama: Kemasan Sosis nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Ukuran & Kemasan: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tag: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Teknologi Produksi: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Tantangan Desain: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Riset: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspirasi: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Durasi Proyek: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Anggota Tim: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Kredit Gambar: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu