Secret Behind Magic Fungsi Utama: Kemasan Kacang dening Stora Enso China Packaging

Karya Secret Behind Magic Fungsi Utama: Kemasan Kacang dening Stora Enso China Packaging minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Secret Behind Magic Fungsi Utama: Kemasan Kacang

dening Stora Enso China Packaging

Klien: Stora Enso China Packaging

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

15,903

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #131239

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Secret Behind Magic Fungsi Utama: Kemasan Kacang

Teks Buku: Secret Behind Magic minangka kemasan kothak buta (blind box) kanggo campuran kacang-kacangan. Grafis kothak njaba nggunakake garis-garis kang selaras lan telung werna utama, kainspirasi saka komposisi Mondrian, digabungake karo nuansa kertas kraft coklat kang disimulasikake. Desain iki nggambarake gagasan babagan nutrisi kang seimbang lan sehat kanthi cara kang prasaja. Kothak-kothak njero nganggo werna kang padha lan nambahake ilustrasi karakter kartun kanggo dolanan role play. Mekanisme pengangkat internal nyurung saben kothak njero menyang bagean bukaan, saengga kabeh kothak bisa ditarik metu siji-siji. Papan kelas kontak pangan (food contact grade board) lan tinta kedele (soy ink) digunakake ing kemasan iki.

Pangakuan

Babagan A' Design Award Perunggu

Secret Behind Magic Fungsi Utama: Kemasan Kacang menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Secret Behind Magic Fungsi Utama: Kemasan Kacang dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Secret Behind Magic Fungsi Utama: Kemasan Kacang nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Ukuran & Kemasan: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tag: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Teknologi Produksi: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Tantangan Desain: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Riset: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspirasi: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Durasi Proyek: The project started in June 2020 and launched in April 2021 Beijing, China.
Alur Operasi: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Paten: Structure utility model patent copyright belongs to Stora Enso China Packaging
Anggota Tim: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang