Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras dening Zhu Hai and Fang Jian

Karya Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras dening Zhu Hai and Fang Jian minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras

dening Zhu Hai and Fang Jian

Klien: Zhu Hai, Fang Jian

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,098

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #131479

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras

Teks Buku: Xiaofengtan iku kemasan kanggo minuman keras Tiongkok kelas dhuwur. Wangun botol iki asale saka guci keramik sing sacara tradisional digunakake ing Tiongkok kanggo nyimpen minuman keras, kang dibentuk maneh dadi wangun prasaja sing cocog karo selera modern. Awak sing bunder pas karo tlapakan tangan, kang njalari botol iki gampang digegem lan mbantu nyegah kepleset. Tutup emas duwe garis bergelombang vertikal lan gampang dibuka. Titik-titik emas mbentuk tekstur ing botol lan kothak kubus sing ringkes, kang ukurane 130 dening 130 dening 135 milimeter. Kothak iki digawe saka kertas sing bisa kaurai, lan ukuran sing luwih cilik nyuda panganggone bahan.

Pangakuan

Babagan A' Design Award Perunggu

Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Xiaofengtan Liquor Fungsi Utama: Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Ukuran & Kemasan: 130mm x130mm x135mm
Tag: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Teknologi Produksi: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Tantangan Desain: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Riset: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspirasi: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Durasi Proyek: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Alur Operasi: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Anggota Tim: Hai Zhu
Jian Fang