BeeHacchee Kemasan Tart by Shingo Furusho

BeeHacchee Kemasan Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2022

BeeHacchee Kemasan Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Wesi Winner in Bungkusan Category

9,853

Verified Award Winner

Verify Award Status for #131615

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BeeHacchee Kemasan Tart

BeeHacchee minangka desain kemasan kanggo tart keju madu. Kothake wangun heksagonal lan ngelingake sarang tawon, menehi wujud visual kanggo konsep madu. Kemasan iki digawe saka siji lembar karton lan ukurane 224 mm ambane, 195 mm jerone, lan 44 mm dhuwure. Kertas kraft menehi kesan kasual lan gampang ditampa, dene pinggiran kuning sing dicithak ing permukaane nambahi kontras. Nyithak warna kuning ing kertas kraft iku angel, amarga werna kasebut nyerep menyang kertas, mula digandheng mitra pencithakan sing trampil banget kanggo entuk asil sing dikarepake.

The Recognition

About the A' Design Award Wesi

BeeHacchee Kemasan Tart menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. BeeHacchee Kemasan Tart dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. BeeHacchee Kemasan Tart diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.