Kind Tea is a Charitable Project Bungkus Teh dening Viktoriia Korytina

Karya Kind Tea is a Charitable Project Bungkus Teh dening Viktoriia Korytina minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2022

Kind Tea is a Charitable Project Bungkus Teh

dening Viktoriia Korytina

Pemenang A' Design Award Wesi ing Kategori Bungkusan

10,444

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #131733

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Kind Tea is a Charitable Project Bungkus Teh

Kind Tea minangka desain kemasan kanggo sawetara teh alami sing didol kanggo proyek sosial. Tehe digawe dening loro bocah lanang sing nandhang Duchenne muscular dystrophy, lan asil adol digunakake kanggo ngumpulake dana rehabilitasi kanggo wong-wong mau. Kemasane nampilake karakter kang warna-warni sing nggambarake kabungahan wektu bocah cilik. Telung rasa dibedakake nganggo telung skema werna, saengga saben varian gampang dikenali. Saben rasa uga duwe versi mangsa adhem. Formate arupa sachet 50 gram karo label ukuran 100 kaliyan 180 milimeter. Proses produksi lan perakitan digawe prasaja lan irit, amarga bocah-bocah mau nyiapake dhewe kemasane.

Pangakuan

Babagan A' Design Award Wesi

Kind Tea is a Charitable Project Bungkus Teh menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Kind Tea is a Charitable Project Bungkus Teh dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Kind Tea is a Charitable Project Bungkus Teh diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ukuran & Kemasan: Format: Sachet with label

50 g

100 mm x 180 mm
Tag: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Teknologi Produksi: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Tantangan Desain: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Riset: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspirasi: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Durasi Proyek: We joined the project in January 2021 and the guys still work for now
Alur Operasi: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Paten: No information
Anggota Tim: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Kredit Gambar: This project was made by our in-house team of Wishnia agency.