Voila Cool Stuff Kemasan Es Krim dening Kamal Rizk - Bold Branding

Karya Voila Cool Stuff Kemasan Es Krim dening Kamal Rizk - Bold Branding minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2022

Voila Cool Stuff Kemasan Es Krim

dening Kamal Rizk - Bold Branding

Klien: Voila Dessert Shop

Pemenang A' Design Award Wesi ing Kategori Bungkusan

22,155

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #131926

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Voila Cool Stuff Kemasan Es Krim

Iki minangka seri paket kanggo 9 desain rasa es krim, digabungake ing siji logo emblematic, ing endi desainer ngowahi presentasi es krim. Dheweke nggawe tema anyar sing nggambarake rasa sing beda-beda ing bentuk woh-wohan simbolis lan pola nektar, tipografi asli, lan uga warna-warna seger sing relevan sing nyorot unsur desain. Desain kasebut mung nggawe ulang konsep rasa liwat lambang ilat sing digunakake ing kabeh macem-macem lan nggawe cara sing beda kanggo ngrasakake.

Pangakuan

Babagan A' Design Award Wesi

Voila Cool Stuff Kemasan Es Krim menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Voila Cool Stuff Kemasan Es Krim dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Voila Cool Stuff Kemasan Es Krim diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Ukuran & Kemasan: Various Tapered Paper Ice Cream Containers
Tag: branding, packaging, packaging, illustration, typography, icecream, identity
Teknologi Produksi: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Tantangan Desain: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Riset: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspirasi: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Durasi Proyek: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Alur Operasi: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Anggota Tim: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager