Tsingtao Beer Primary Function: Kemasan Kothak Hadiah Bir dening Tsingtao Brewery Culture Media Co., Ltd.

Karya Tsingtao Beer Primary Function: Kemasan Kothak Hadiah Bir dening Tsingtao Brewery Culture Media Co., Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Tsingtao Beer Primary Function: Kemasan Kothak Hadiah Bir

dening Tsingtao Brewery Culture Media Co., Ltd.

Klien: Tsingtao Brewery Culture Media Co.,Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,238

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #132955

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Tsingtao Beer Primary Function: Kemasan Kothak Hadiah Bir

Bir Tsingtao minangka kemasan kothak hadiah sing digawe kanggo mahargya ulang taun kaping 120 merek kasebut. Desain iki isi telung bir Pilsner klasik lan didhasarake saka arsitektur khas Qingdao. Ilustrasine nggabungake tetenger lokal karo budaya merek, nuduhake sesambungan antarane merek lan budaya wilayah kasebut. Kothak jaba mbukak menyang loro-lorone, gerakan sing kailhaman saka mekare kembang hop, salah sawijining bahan bir. Bir kasebut katon nalika kothak hadiahe dibukak. Kertas khusus digunakake, lan produksine kalebu cetakan UV, hot stamping lan emboss.

Pangakuan

Babagan A' Design Award Perak

Tsingtao Beer Primary Function: Kemasan Kothak Hadiah Bir menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Tsingtao Beer Primary Function: Kemasan Kothak Hadiah Bir dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Tsingtao Beer Primary Function: Kemasan Kothak Hadiah Bir iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Ukuran & Kemasan: Width 276mm x Depth 90mm x Height 286mm
Tag: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Teknologi Produksi: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Tantangan Desain: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Riset: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspirasi: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Durasi Proyek: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Alur Operasi: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Anggota Tim: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu