From the Forest of Rusk Pambungkus Panganan Cemilan dening Shoichiro Takei and Eriko Kunikata

Karya From the Forest of Rusk Pambungkus Panganan Cemilan dening Shoichiro Takei and Eriko Kunikata minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

From the Forest of Rusk Pambungkus Panganan Cemilan

dening Shoichiro Takei and Eriko Kunikata

Klien: Yamazaki Baking Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

27,396

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #133393

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan From the Forest of Rusk Pambungkus Panganan Cemilan

Saka Alas Rusk yaiku desain pambungkus kanggo panganan cemilan rusk sing didol ing supermarket lan ritel massal ing Jepang. Desain iki adhedhasar donyaning buku gambar lan nuduhake kewan-kewan sing manggon ing Alas Rusk. Saben karakter kewan digawe saka rusk dhewe, dipotret minangka produk asli tinimbang digawe nganggo grafik komputer. Ukuran mripat, irung, lan cangkem disetel nganti milimeter kanggo ndadekake saben karakter narik kawigaten. Pambungkus iki ukurane 140 kaping 210 kaping 40 milimeter. Kewan-kewan anyar bisa ditambahake nalika rasa anyar dikenalake.

Pangakuan

Babagan A' Design Award Perak

From the Forest of Rusk Pambungkus Panganan Cemilan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. From the Forest of Rusk Pambungkus Panganan Cemilan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. From the Forest of Rusk Pambungkus Panganan Cemilan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Ukuran & Kemasan: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Tag: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Teknologi Produksi: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Tantangan Desain: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Riset: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Inspirasi: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Durasi Proyek: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Alur Operasi: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Paten: Copyrights belong to KATAL SEVEN Co., Ltd.
Anggota Tim: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Kredit Gambar: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)