Shengming Shijia Kothak Bingkisan Teh by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Kothak Bingkisan Teh by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2022

Shengming Shijia Kothak Bingkisan Teh

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Kothak Bingkisan Teh

Shengming Shijia yaiku kothak bingkisan teh sing nyuguhake pemandangan lokal sing gegayutan karo budaya teh. Kothak jaba nggambarake pemandangan sing kondhang kanthi jeneng Telung Blumbang Nyorotake Rembulan, digawe saka kertas nganggo teknik nyithak lan ngecap. Werna utamane yaiku biru mangsi, sing ngelingake marang wengi. Rong sisih sing bolong ing kothak jaba nyawiji dadi rembulan wutuh sadurunge bungkusan dibukak. Kothak jaba ditarik metu saka rong sisih, ngatonake cithak rembulan bunder sing katata rapi ing kothak njero. Desain iki nyambungake pemandangan lokal sing kondhang karo swasana ayem nalika ngrasakake teh.

The Recognition

About the A' Design Award Perak

Shengming Shijia Kothak Bingkisan Teh menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Shengming Shijia Kothak Bingkisan Teh dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Shengming Shijia Kothak Bingkisan Teh iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release