Wuliang Image Kemasan Inuman Keras dening Luo Heng

Karya Wuliang Image Kemasan Inuman Keras dening Luo Heng minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Wuliang Image Kemasan Inuman Keras

dening Luo Heng

Klien: Laboratory and Hopeful

Pemenang A' Design Award Perak ing Kategori Bungkusan

16,289

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #133952

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Wuliang Image Kemasan Inuman Keras

Wuliang Image yaiku desain kemasan inuman keras kang digawe kanggo merek Baijiu Cina. Wangun botol iki kaimbuh saka botol Rembulan jaman Dinasti Ming, lan awak bunder iku nuduhake rembulan purnama lan gagasan reuni. Garis-garis lengkung lan lurik ombak banyu mbungkus botol kaya sutra. Awak kaca disemprot pasir lan nggawa logo emas mawar embos, dene pucuk botol nganggo proses elektroplating logam matte. Kothake digawe saka akrilik emas buram kanthi relief logam lan hot stamping. Tekstur dhasar semi-transparan ndhukung genggeman kang mantep lan kepenak.

Pangakuan

Babagan A' Design Award Perak

Wuliang Image Kemasan Inuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Wuliang Image Kemasan Inuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Wuliang Image Kemasan Inuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Ukuran & Kemasan: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tag: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Teknologi Produksi: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Tantangan Desain: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Riset: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspirasi: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Durasi Proyek: The project started in September 2021 in Torino and finished.
Alur Operasi: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Anggota Tim: Luo Heng
Kredit Gambar: Luo Heng