Satine Jersey Fungsi Utama: Kemasan Susu dening Blackandgold Shanghai

Karya Satine Jersey Fungsi Utama: Kemasan Susu dening Blackandgold Shanghai minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2022

Satine Jersey Fungsi Utama: Kemasan Susu

dening Blackandgold Shanghai

Klien: Yili Group

Pemenang A' Design Award Wesi ing Kategori Bungkusan

13,647

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #134131

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Satine Jersey Fungsi Utama: Kemasan Susu

Teks Buku: Satine Jersey minangka kemasan sing dirancang kanggo produk susu Jersey premium. Desain iki nggunakake gaya Art Deco kanggo ngekspresikake kemewahan lan nyerminake asal-usul susu kasebut. Latar mburi diwenehi werna ijo Satine lan logo dipercantik nganggo warna emas. Ilustrasi garis emas nuduhake lanskap Inggris lan peternakan sapi perah Jersey, dibingkai dening London Eye. Jeneng produk diselehake ing sajroning motif segel lilin gaya Eropa kanggo nuduhake tradisi Inggris. Kemasan njero digawe saka foil aluminium lan kothak njaba digawe saka kertas perak sing iridescent.

Pangakuan

Babagan A' Design Award Wesi

Satine Jersey Fungsi Utama: Kemasan Susu menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Satine Jersey Fungsi Utama: Kemasan Susu dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Satine Jersey Fungsi Utama: Kemasan Susu diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Ukuran & Kemasan: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Tag: Packaging, milk, premium, China, Jersey
Teknologi Produksi: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Tantangan Desain: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Riset: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspirasi: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Durasi Proyek: The project started in February, 2020 and the product is launched in April, 2020.
Alur Operasi: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Anggota Tim: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Kredit Gambar: All photos credits to blackandgold Shanghai, 2022.