Small Satine Kemasan Susu kanggo Bocah dening Blackandgold Shanghai

Karya Small Satine Kemasan Susu kanggo Bocah dening Blackandgold Shanghai minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Small Satine Kemasan Susu kanggo Bocah

dening Blackandgold Shanghai

Klien: Yili Group

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,109

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #134149

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Small Satine Kemasan Susu kanggo Bocah

Small Satine iku kemasan kanggo produk susu organik sing digawe kanggo bocah-bocah. Desain iki ngembangaké merek susu Satine lan tetep njaga logo sarta werna putih ijoné. Tokoh sing jenengé Small Satine katon ing panel ngarep, lungguh ing suket jèjèré pedhèt. Panel mburi nuduhaké pemandangan omah-omahan peternakan susu sing amba, digambar kanthi gaya sing ènthèng lan prasaja. Jeneng produk digawe nganggo font sing cocog kanggo bocah, lan informasi gizi disajèkaké kanthi cetha kanggo para wong tuwa. Bungkus njero digawe saka karton kertas.

Pangakuan

Babagan A' Design Award Perunggu

Small Satine Kemasan Susu kanggo Bocah menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Small Satine Kemasan Susu kanggo Bocah dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Small Satine Kemasan Susu kanggo Bocah nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Ukuran & Kemasan: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tag: Packaging, milk, kid, China, organic
Teknologi Produksi: Inner pack: Tetra Pack
Box: paper
Tantangan Desain: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Riset: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspirasi: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Durasi Proyek: The project started in Feb, 2021 and the product is launched in June, 2021.
Alur Operasi: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Paten: All photos credits to blackandgold Shanghai, 2022.
Anggota Tim: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG