Plant Selected Fungsi Utama: Kemasan Minuman dening Blackandgold Shanghai

Karya Plant Selected Fungsi Utama: Kemasan Minuman dening Blackandgold Shanghai minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Plant Selected Fungsi Utama: Kemasan Minuman

dening Blackandgold Shanghai

Klien: Yili Group

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,631

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #134253

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Plant Selected Fungsi Utama: Kemasan Minuman

Teks Buku: Plant Selected iku desain kemasan kanggo sawijining rangkaian minuman berbasis tetuwuhan. Wadhahe arupa botol PET sing dilapisi film doff, kanthi ukuran 60 mm ambane, 60 mm jerone, lan 177 mm dhuwure. Warna ijo digunakake kanggo minuman kedhelai lan warna biru kanggo minuman oat. Jeneng produk ditulis nganggo font Inggris gaya graffiti sing gedhe, kanthi kacang kedhelai lan oat warna emas sing digabungake ing saben aksara. Latar mburi kang kebak warna nyiptakake blok warna sing kuwat ing rak toko. Manfaat produk dilebokake ing bagean ngisor kanggo menehi informasi marang konsumen.

Pangakuan

Babagan A' Design Award Perunggu

Plant Selected Fungsi Utama: Kemasan Minuman menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Plant Selected Fungsi Utama: Kemasan Minuman dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Plant Selected Fungsi Utama: Kemasan Minuman nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Ukuran & Kemasan: Width 60 mm x Depth 60 mm x Height 177 mm
Tag: Packaging, plant-based Beverage, plant milk, China
Teknologi Produksi: PET bottle covered with Matte film
Tantangan Desain: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Riset: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspirasi: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Durasi Proyek: The project started in September, 2020 and the product is launched in March, 2021
Alur Operasi: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Paten: All photos and video credits to blackandgold Shanghai, 2022.
Anggota Tim: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN