Freeze Dried Kemasan Kopi dening Shanghai Yuanshang Culture Communication Co., Ltd.

Karya Freeze Dried Kemasan Kopi dening Shanghai Yuanshang Culture Communication Co., Ltd. minangka pemenang sing diajeni banget saka A' Design Award Emas 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2022

Freeze Dried Kemasan Kopi

dening Shanghai Yuanshang Culture Communication Co., Ltd.

Klien: Huzhou Jinnuokang Health Technology Co., Ltd.

Pemenang A' Design Award Emas ing Kategori Bungkusan

36,469

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #134719

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Freeze Dried Kemasan Kopi

Freeze Dried yaiku desain kemasan kopi sing digawe kanggo pasar konsumen enom. Kemasan iki nggabungake tampilan modern karo unsur-unsur budaya tradisional Tiongkok. Konsep visuale adhedhasar limang unsur yaiku emas, kayu, banyu, geni lan lemah, sarta nggunakake warna-warna tradisional Tiongkok. Kaleng gedhe ngemot sawetara kaleng cilik, saengga set iki gampang disimpen lan digawa. Saben kaleng cilik bisa ditutup maneh, sing mbantu ngontrol jumlah kopi sing digunakake. Label njaba dicithak ing kertas coated, lan kaleng-kaleng cilik digawe saka polypropylene.

Pangakuan

Babagan A' Design Award Emas

Freeze Dried Kemasan Kopi menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Freeze Dried Kemasan Kopi dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Freeze Dried Kemasan Kopi nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Ukuran & Kemasan: Diameter 95mm
Height 130mm
Tag: Ingenious, Quality, Fashion
Teknologi Produksi: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Tantangan Desain: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Riset: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspirasi: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Durasi Proyek: The project started in Shanghai in November 2020 and ended in May 2021.
Alur Operasi: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.