Karya Free Identitas Merek dening Fengnan Lin minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2022

Free Identitas Merek

dening Fengnan Lin

Klien: Free

Pemenang A' Design Award Wesi ing Kategori Grafis

11,258

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #135862

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Free Identitas Merek

Free minangka identitas merek sing digawe kanggo merek pembalut wanita. Logotype disegerake kanthi aksara F sing rada dhuwur, sing nuduhake sikap enom lan optimis. Rong wangun aksara e digambar dadi siji goresan kuas sing terus-terusan lan disambung dadi siji. Pasangan sing nyawiji iki dijupuk saka logo lan digunakake minangka grafis panyengkuyung, ditrapake ing kertu bisnis, lencana, tas dokumen, kothak ekspres, lan tas kanvas. Garis dinamis kasebut nggambarake kabebasan lan ekspresi dhiri. Sistem spesifikasi visual njaga supaya identitas tetep konsisten lan bisa dikembangake ing kabeh saluran, online lan offline.

Pangakuan

Babagan A' Design Award Wesi

Free Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Free Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Free Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Ukuran & Kemasan: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tag: Brand visual upgrade, Sanitary napkins, GEN Z,
Teknologi Produksi: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Tantangan Desain: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Riset: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspirasi: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Durasi Proyek: Guangzhou,Guangdong Province,China,July 6,2021
Alur Operasi: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Anggota Tim: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng