Vessi Animation Animasi Produk by Mateus Morgan

Vessi Animation Animasi Produk by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Film, Video lan Animasi Competition Category.

PerakFilm· 2022

Vessi Animation Animasi Produk

by Mateus Morgan

Client: Morgan Studio

A' Design Award Perak Winner in Film Category

52,376

Verified Award Winner

Verify Award Status for #136048

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vessi Animation Animasi Produk

Vessi Animation minangka animasi promosi sing digawe kanggo sepatu bot. Animasi iki nampilake produk lumantar unsur-unsur visual alami sing nyambungake alas sikil karo gaya urip pelanggan. Banyu ana gandhengane karo fitur sepatu bot, dene mendhung nyaranake sifat entheng. Sepatu bot iki dimodel nganggo teknik hard surface ing 3ds Max, kanthi nggunakake foto minangka referensi, lan tekstur kulit diterapake. Rendering ditindakake nganggo Redshift lan simulasi nganggo Houdini. Animasi iki digunakake ing website produk lan ing media sosial, tanpa teks panjelasan.

The Recognition

About the A' Design Award Perak

Vessi Animation Animasi Produk menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Vessi Animation Animasi Produk dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Vessi Animation Animasi Produk iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration: It toke around 2 months to finish
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan