KGI Bank Situs Web Perbankan dening Frog Singapore

Karya KGI Bank Situs Web Perbankan dening Frog Singapore minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Situs Web lan Web.

WesiWeb· 2022

KGI Bank Situs Web Perbankan

dening Frog Singapore

Klien: frog Singapore

Pemenang A' Design Award Wesi ing Kategori Web

15,038

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #136784

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan KGI Bank Situs Web Perbankan

KGI Bank minangka situs web responsif sing dirancang kanggo bank sing kalebu papat anak perusahaan. Situs web iki nampilake informasi korporat lan ritel ing sajroning pengalaman sing nyawiji. Konsep visual sing disederhanakake ngidini pelanggan nemokake macem-macem sisi bank lapis demi lapis. Mikro animasi nambahake keterlibatan emosional ing interaksi umum. Ajakan tumindak lan piranti sing umum digunakake dipasang ing cedhak kanggo ndhukung langkah sabanjure. Navigasi sing ditingkatake menehi tuntunan alus antarane bagean anak perusahaan. Antarmuka pangguna dirancang nganggo Figma.

Pangakuan

Babagan A' Design Award Wesi

KGI Bank Situs Web Perbankan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. KGI Bank Situs Web Perbankan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. KGI Bank Situs Web Perbankan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Ukuran & Kemasan: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tag: User Experience, User Interface Design, Design System, Website, Responsive
Teknologi Produksi: The user interface of this website was designed in Figma.
Tantangan Desain: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Riset: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspirasi: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Durasi Proyek: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Alur Operasi: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Anggota Tim: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Kredit Gambar: frog Singapore, 2022