Neon Zebra Brand Launch Fungsi Utama: Kemasan Ombèn-ombèn by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2022

Neon Zebra Brand Launch Fungsi Utama: Kemasan Ombèn-ombèn

by PepsiCo Design and Innovation

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Fungsi Utama: Kemasan Ombèn-ombèn

Neon Zebra minangka desain kemasan kanggo werna-werna campuran koktail. Saben kaléng lan bungkus ombèn-ombèn nduwèni resep ombèn-ombèn campuran sing unik, sing diarani persamaan Neon Zebra. Resep iki nuduhaké marang konsumen carané nggawé ombèn-ombèn campuran nganggo produk iki. Saben kaléng bisa nggawé rong koktail, dibagi supaya bisa dienggo bareng. Gambar hiasan sing dipajang bebarengan karo produk kuwi prasaja, nganggo irisan jeruk nipis lan mint kanggo nambah kedalaman. Hiasan-hiasan kasebut katon minangka grafis rong dimensi sing tegas utawa minangka wangun telung dimensi, lan iku uripaké donyaning Neon Zebra.

The Recognition

About the A' Design Award Perak

Neon Zebra Brand Launch Fungsi Utama: Kemasan Ombèn-ombèn menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Neon Zebra Brand Launch Fungsi Utama: Kemasan Ombèn-ombèn dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Neon Zebra Brand Launch Fungsi Utama: Kemasan Ombèn-ombèn iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release