MTN Dew Cake-Smash Kemasan Omben-omben by PepsiCo Design and Innovation

MTN Dew Cake-Smash Kemasan Omben-omben by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2022

MTN Dew Cake-Smash Kemasan Omben-omben

by PepsiCo Design and Innovation

A' Design Award Emas Winner in Bungkusan Category

39,285

Verified Award Winner

Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Kemasan Omben-omben

MTN Dew Cake-Smash yaiku kemasan kanggo omben-omben rasa kue edisi winates. Rasa iki digawe kanggo ngelingake semangat perayaan bebarengan kayata ulang taun, mantenan, lan wisuda. Desain iki nggambarake tonggak-tonggak sejarah sing kelewatan lan nduweni tujuan kanggo menehi rasa optimisme lan kagembiraan pesta. Donya visual arupa karakter-karakter lilin sing regeng dikembangake kanggo grafis kemasan lan kanggo panganggo digital. Karakter-karakter lilin kasebut nggambarake wong akeh sing padha kumpul ing sawijining pesta. Kemasan iki ngajak para konsumen kanggo mengeti sawijining acara maneh.

The Recognition

About the A' Design Award Emas

MTN Dew Cake-Smash Kemasan Omben-omben menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. MTN Dew Cake-Smash Kemasan Omben-omben dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. MTN Dew Cake-Smash Kemasan Omben-omben nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release