Pepsi New Year 2022 LTO Kaleng Omben-omben by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Kaleng Omben-omben by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2022

Pepsi New Year 2022 LTO Kaleng Omben-omben

by PepsiCo Design and Innovation

A' Design Award Emas Winner in Bungkusan Category

41,571

Verified Award Winner

Verify Award Status for #137256

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2022 LTO Kaleng Omben-omben

Pepsi New Year 2022 LTO yaiku seri kaleng omben-omben edisi winates cacah enem sing digawe kanggo mangsa preinan mangsa adhem. Kaleng-kaleng iki dirilis ing Rusia minangka bageyan saka kampanye merek musiman. Grafis sing regeng dirancang supaya cocog kanggo sakabehe periode preinan, sing dipungkasi kanthi Taun Anyar. Desain iki uga ngluwihi merek ngluwihi kemasan lumantar fitur interaktif. Konsumen bisa mindhai kode QR ing saben kaleng nganggo smartphone kanggo entuk promosi, kalebu kesempatan menang hoodie lan kaos edisi winates sing bisa murub.

The Recognition

About the A' Design Award Emas

Pepsi New Year 2022 LTO Kaleng Omben-omben menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Pepsi New Year 2022 LTO Kaleng Omben-omben dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi New Year 2022 LTO Kaleng Omben-omben nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release