Middle of Nowhere Kaca Kalepatan Situs Web by Yijia Xie

Middle of Nowhere Kaca Kalepatan Situs Web by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Situs Web lan Web Competition Category.

PerakWeb· 2022

Middle of Nowhere Kaca Kalepatan Situs Web

by Yijia Xie

Client: IBM Research

A' Design Award Perak Winner in Web Category

61,340

Verified Award Winner

Verify Award Status for #137451

View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere Kaca Kalepatan Situs Web

Middle of Nowhere yaiku kaca kalepatan 404 sing digawe kanggo situs web organisasi riset. Kaca 404 muncul nalika kaca web sing dijaluk ora ana, lan desain iki ngowahi wektu iku dadi kunjungan menyang papan-papan sing dibayangke. Bentang alam sing ditampilake digawe dening generative adversarial network, yaiku model machine learning sing dilatih nganggo ewonan foto bentang alam nyata saka saindenging jagad. Asile yaiku papan-papan sing ora ana ing ngendi wae. Kaca iki dibangun minangka situs web responsif, lan tujuane yaiku supaya kahanan kesasar online dadi tentrem lan narik kawigaten.

The Recognition

About the A' Design Award Perak

Middle of Nowhere Kaca Kalepatan Situs Web menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Middle of Nowhere Kaca Kalepatan Situs Web dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Middle of Nowhere Kaca Kalepatan Situs Web iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie