Meandre Botol Parfum, Kemasan Parfum dening Jiawei Wu

Karya Meandre Botol Parfum, Kemasan Parfum dening Jiawei Wu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Meandre Botol Parfum, Kemasan Parfum

dening Jiawei Wu

Klien: Jiawei Wu Design

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,560

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #137809

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Meandre Botol Parfum, Kemasan Parfum

Meandre yaiku desain botol lan kemasan sing digawe kanggo merek parfum alami. Jenenge asale saka tembung Prancis sing tegese lekukan kali. Desain iki nduweni tujuan kanggo menehi pengalaman sing nyemplungake wong ing swasana lelungan ing alas. Tutupe ngetutake wangun pang sing mbengkok, lan botole digawe saka kayu walnut Amerika Utara sing dibentuk liwat proses pembengkokan kayu. Kertu informasi nggawa foto lan katrangan babagan alas pedesaan Prancis sing dadi ilham kanggo wangi iki. Mung nada wangi alami lan kayu sing digunakake ing parfum iki.

Pangakuan

Babagan A' Design Award Perunggu

Meandre Botol Parfum, Kemasan Parfum menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Meandre Botol Parfum, Kemasan Parfum dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Meandre Botol Parfum, Kemasan Parfum nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Ukuran & Kemasan: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tag: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Teknologi Produksi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tantangan Desain: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Riset: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspirasi: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Durasi Proyek: The project started in 2020 and finished in 2021.
Alur Operasi: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Paten: Jiawei Wu
Anggota Tim: Jiawei Wu
Kredit Gambar: Design:Jiawei Wu
Photo Credits: Sonia Szostak