Gradient Vodka Soda Kemasan Vodka Soda dening Mark Rowe and John Eresman

Karya Gradient Vodka Soda Kemasan Vodka Soda dening Mark Rowe and John Eresman minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Gradient Vodka Soda Kemasan Vodka Soda

dening Mark Rowe and John Eresman

Klien: Gradient Beverages Corp.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

13,165

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #138803

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Gradient Vodka Soda Kemasan Vodka Soda

Gradient minangka desain kemasan kanggo paket campuran minuman vodka soda. Paket iki isi enem kaleng ramping 355 mililiter kanthi kekuatan alkohol sing suwe-suwe suda, yaiku 8, 7, 6, 4, 3, lan 2 persen volume. Kaleng-kaleng kasebut dipapanake sabaris ing njero kothak, lan pola dot matrix mudhun saka peteng menyang padhang ing sadawane baris. Perforasi miring mbukak kothak saka pucuk sing paling kuwat menyang pucuk sing paling ringan, saengga kaleng dijupuk manut urutan kasebut. Tata letak iki ndhukung sikap moderat sajrone wengi. Ana telung rasa sing ditawakake: raspberry lemon, cucumber mint, lan lime.

Pangakuan

Babagan A' Design Award Perunggu

Gradient Vodka Soda Kemasan Vodka Soda menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Gradient Vodka Soda Kemasan Vodka Soda dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Gradient Vodka Soda Kemasan Vodka Soda nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Ukuran & Kemasan: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Tag: gradient, moderation, vodka soda, seltzer, gradually reducing,
Teknologi Produksi: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Tantangan Desain: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Riset: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspirasi: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Durasi Proyek: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Alur Operasi: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Anggota Tim: Creative Director: John Eresman
Designer: Mark Rowe