Gorgeous Frontier Highway Identitas Merek by Zhuang Li

Gorgeous Frontier Highway Identitas Merek by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2022

Gorgeous Frontier Highway Identitas Merek

by Zhuang Li

Client: China National Highway G331

A' Design Award Wesi Winner in Grafis Category

10,293

Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Identitas Merek

Gorgeous Frontier Highway minangka identitas merek sing digawe kanggo China National Highway G331. Dalan gedhe iki mlaku sadawane wates lor China lan mbentuk dalan pertahanan wates sing dawa ing provinsi Heilongjiang. Unsur desain iki dijupuk saka geomorfologi, tetuwuhan, lan dalan gedhe iku dhewe. Setengah bunder nggambarake wangun lemah, godhong nggambarake tetuwuhan, lan garis nggambarake dalan gedhe. Unsur-unsur iki digabungake kanggo nyawijekake budaya alam karo wangun grafis modern. Identitas iki nggambarake papat mangsa ing rute kasebut lan budaya lokal sing urip.

The Recognition

About the A' Design Award Wesi

Gorgeous Frontier Highway Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Gorgeous Frontier Highway Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Gorgeous Frontier Highway Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release