Artem Luxury Watch Straps Kemasan by Joel Derksen

Artem Luxury Watch Straps Kemasan by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Artem Luxury Watch Straps Kemasan

by Joel Derksen

Client: Studio Otherness

A' Design Award Perunggu Winner in Bungkusan Category

15,533

Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Kemasan

Artem Luxury Watch Straps minangka desain kemasan sing digawe kanggo tali jam tangan sing dikhususake kanggo para kolektor. Tutup njaba bisa disorong lepas kanggo mbukak kothak njero saka kertas vellum buram sing mbukak ing sisih kanthi segel kelep. Sisipan busa njaga tali supaya tetep ing panggonane. Wangun sing kotak lan sculptural nampilake pinggiran sing landhep lan presisi teknis. Cap foil lan kertas werna abu-abu sarta biru royal menehi tampilan sing alus lan teknis. Struktur iki dirancang kanggo nampilake produk kanthi cetha nalika proses mbukak kemasan.

The Recognition

About the A' Design Award Perunggu

Artem Luxury Watch Straps Kemasan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Artem Luxury Watch Straps Kemasan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Artem Luxury Watch Straps Kemasan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue