Top Mercury Situs Web dening Daniel Houle

Karya Top Mercury Situs Web dening Daniel Houle minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Situs Web lan Web.

WesiWeb· 2023

Top Mercury Situs Web

dening Daniel Houle

Klien: Azuro Digital

Pemenang A' Design Award Wesi ing Kategori Web

22,895

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #139506

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Top Mercury Situs Web

Top Mercury minangka situs web sing digawe kanggo agensi pariwara media sosial. Situs web iki nggunakake efek gerak, animasi, lan ilustrasi asli kanggo nampilake estetika sing resik lan modern. Desain iki digawe nganggo Figma lan dikembangake nganggo Webflow, sarta wis responsif sepenuhe ing kabeh piranti, browser, lan ukuran layar. Tombol lan tautan ngidini pengunjung sesambungan karo bagean-bagean sing beda. Gerakan digawe alus supaya tampilan tetep jelas lan gampang dituruti. Situs web iki nggayuh tingkat konversi 8 persen, ngluwihi acuan industri sing 5 persen.

Pangakuan

Babagan A' Design Award Wesi

Top Mercury Situs Web menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Top Mercury Situs Web dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Top Mercury Situs Web diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Ukuran & Kemasan: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tag: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Teknologi Produksi: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Tantangan Desain: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Riset: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspirasi: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Durasi Proyek: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Alur Operasi: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Kredit Gambar: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.