Buddy Workwear Fungsi Utama: Identitas Merek dening Pilotfisch GmbH and Co. KG

Karya Buddy Workwear Fungsi Utama: Identitas Merek dening Pilotfisch GmbH and Co. KG minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerakPariwara· 2022

Buddy Workwear Fungsi Utama: Identitas Merek

dening Pilotfisch GmbH and Co. KG

Klien: Buddy Workwear Manufaktur

Pemenang A' Design Award Perak ing Kategori Pariwara

48,608

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #140102

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Buddy Workwear Fungsi Utama: Identitas Merek

Buddy Workwear yaiku identitas merek kang digawe kanggo produsen sandhangan kerja ing Jerman. Jeneng Buddy dadi inti saka identitas iki lan asalé saka jeneng perusahaan sadurungé. Biru peteng dadi warna utama lan njalari produk sarta foto katon menonjol, déné biru terang digunakaké minangka warna aksen lan sorotan. Rong warna iki saling nglengkapi kaya kanca (buddy). Tipografi kang cetha lan tembung-tembung kang prasaja ndhukung sikap langsung saka merek iki. Identitas iki ditrapaké ing brosur cithak, website, video, lan kampanye media sosial.

Pangakuan

Babagan A' Design Award Perak

Buddy Workwear Fungsi Utama: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Buddy Workwear Fungsi Utama: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Buddy Workwear Fungsi Utama: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Ukuran & Kemasan: Brochures DIN A4
Tag: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Teknologi Produksi: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Tantangan Desain: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Riset: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspirasi: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Durasi Proyek: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Alur Operasi: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Anggota Tim: Pilotfisch GmbH & Co. KG
Kredit Gambar: Photography: Fotografie Witte Wattendorff GmbH, Münster