Koch's Meerrettich Rebranding dening Wolkendieb Design Agency

Karya Koch's Meerrettich Rebranding dening Wolkendieb Design Agency minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Koch's Meerrettich Rebranding

dening Wolkendieb Design Agency

Klien: KOCHS Meerrettich & Feinkost GmbH

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #140491

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Koch's Meerrettich Rebranding

Motto bali menyang oyod, saiki nelukake industri panganan. Sayuran oyod kuno, kalebu horseradish, saiki populer banget. Kanggo urip maneh merek ing rak, Wolkendieb ngluncurake maneh identitas merek Kochs lan portofolio kemasan. Logo kasebut dimodernisasi dadi luwih wani lan luwih katon. Desain anyar fokus kanggo nggambarake bahan-bahan alami sing durung diproses lan resep-resep sing resik tanpa aditif utawa konservatif. Fresh saka lapangan langsung menyang konsumen: langsung, prasaja lan tresna disiapake!

Pangakuan

Babagan A' Design Award Perak

Koch's Meerrettich Rebranding menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Koch's Meerrettich Rebranding dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Koch's Meerrettich Rebranding iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Ukuran & Kemasan: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tag: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Teknologi Produksi: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Tantangan Desain: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Riset: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspirasi: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Durasi Proyek: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Alur Operasi: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Anggota Tim: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen