Broken Top Brewing Co Craft Beer Fungsi Utama: Kemasan Minuman by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Fungsi Utama: Kemasan Minuman by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2022

Broken Top Brewing Co Craft Beer Fungsi Utama: Kemasan Minuman

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Wesi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Fungsi Utama: Kemasan Minuman

Teks Buku: Broken Top Brewing Co Craft Beer minangka desain kemasan minuman sing digawe kanggo merek bir kerajinan skala cilik sing ngasilake IPA lan pilsner. Pola grafis iki diilhami dening mainan vintage. Logo sing dilebokake nyawiji karo skema warna saben lini produk lan nyawiji karo pola kanggo nggawe ilusi visual. Kaleng iki digawe saka aluminium biru, sing dikustomisasi kanggo nggayuh warna navy jero sing arang ditemokake ing kaleng aluminium. Pencitakan ink-jet kacepetan super dhuwur nganggo lapisan tinta putih ndadekake grafis luwih urip. Kaleng standar awak 211 iki bisa nampung 12 ons.

The Recognition

About the A' Design Award Wesi

Broken Top Brewing Co Craft Beer Fungsi Utama: Kemasan Minuman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Broken Top Brewing Co Craft Beer Fungsi Utama: Kemasan Minuman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Broken Top Brewing Co Craft Beer Fungsi Utama: Kemasan Minuman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable