Xijiu Silk Road Liquor Kemasan Botol Minuman Keras by Hai Zhu

Xijiu Silk Road Liquor Kemasan Botol Minuman Keras by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2023

Xijiu Silk Road Liquor Kemasan Botol Minuman Keras

by Hai Zhu

A' Design Award Perak Winner in Bungkusan Category

20,626

Verified Award Winner

Verify Award Status for #141072

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Kemasan Botol Minuman Keras

Xijiu Silk Road Liquor minangka desain kemasan kanggo koleksi minuman keras rasa Jiang sing mengeti Dalan Sutra. Botol iki digawe saka porselen sing dipoles lan nampilake sepuluh lukisan porselen saka sepuluh papan penting ing sadawane Dalan Sutra. Pita emas sing diilhami saka sutra mubeng ing awak botol lan ngetutake rute sing nyambungake sepuluh papan penting kasebut. Tutupe adhedhasar wujud segel giok kekaisaran. Set iki disajikake ing kothak kulit tiruan kanthi paku perunggu lan gagang. Lapisan njero rangkep mbukak kanggo nampilake sepuluh pemandangan papan penting kasebut.

The Recognition

About the A' Design Award Perak

Xijiu Silk Road Liquor Kemasan Botol Minuman Keras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Xijiu Silk Road Liquor Kemasan Botol Minuman Keras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Xijiu Silk Road Liquor Kemasan Botol Minuman Keras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.