Wan Shan Jiu 5696 Kemasan Baijiu dening Zhang Yanhui

Karya Wan Shan Jiu 5696 Kemasan Baijiu dening Zhang Yanhui minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Wan Shan Jiu 5696 Kemasan Baijiu

dening Zhang Yanhui

Klien: Wuhan Pufine Creative Technology Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Bungkusan

25,798

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #141116

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Wan Shan Jiu 5696 Kemasan Baijiu

Wan Shan Jiu 5696 minangka desain kemasan kanggo Baijiu Cina kelas dhuwur sing ditujokake kanggo pasar internasional. Botol kasebut nduweni wujud segitiga sing kokoh lan stabil. Wujud segitiga iki nggabungake unsur-unsur dekoratif arsitektur klasik kulon karo gagasan wetan yen telu nglairake samubarang ing donya. Relief telung dimensi saka tetenger donya sing misuwur ngubengi botol lan nggambarake lelungan ngubengi donya. Lencana logam ukiran nandhani kualitas produk kasebut. Kothak hadiah lan botol loro-lorone bisa disimpen lan dipajang.

Pangakuan

Babagan A' Design Award Perak

Wan Shan Jiu 5696 Kemasan Baijiu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Wan Shan Jiu 5696 Kemasan Baijiu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Wan Shan Jiu 5696 Kemasan Baijiu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Ukuran & Kemasan: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tag: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Teknologi Produksi: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Tantangan Desain: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Riset: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspirasi: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Durasi Proyek: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Alur Operasi: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Anggota Tim: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Kredit Gambar: Xiang Shasha
Wang shijie