Wan Xiang Sheng Kemasan Teh by Huang Feng

Wan Xiang Sheng Kemasan Teh by Huang Feng is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2023

Wan Xiang Sheng Kemasan Teh

by Huang Feng

Client: Huang Feng

A' Design Award Emas Winner in Bungkusan Category

41,994

Verified Award Winner

Verify Award Status for #141219

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Kemasan Teh

Wan Xiang Sheng minangka kothak hadiah kanggo teh watu Wuyishan. Kothak njaba niru wujud Gunung Wuyi lan ngelingake marang pemandangan lukisan Tiongkok. Nalika kothak didegake jejeg, garis wujude nuduhake wong sing lagi semedi. Kothak iki digawe saka kertas khusus kanthi tekstur watu abu-abu enteng, lan cetakan gravure, embossing, debossing sarta hot stamping nampilake wujud lan tekstur gunung teh. Kothak iki dibukak kaya buku lan ngemot rong paket cilik kanthi patang bungkus teh. Desain iki ngajak katentreman lan sudut pandang sing beda.

The Recognition

About the A' Design Award Emas

Wan Xiang Sheng Kemasan Teh menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Wan Xiang Sheng Kemasan Teh dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Wan Xiang Sheng Kemasan Teh nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.