Meer Kemasan Kopi Instan dening Masoud Najafi Amirkiasar

Karya Meer Kemasan Kopi Instan dening Masoud Najafi Amirkiasar minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Meer Kemasan Kopi Instan

dening Masoud Najafi Amirkiasar

Klien: Masoud Najafiamirkiasar

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,564

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #141887

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Meer Kemasan Kopi Instan

Desain kemasan produk anyar-kanggo-pasar ora mung babagan seni desain nanging uga babagan seni pangerten pelanggan & # 039; pikiran lan ngadeg metu ing rak-rak marang saingan. Kanthi ngelingi nuansa kasebut, desain kemasan Meer wis nggawe tekstur produk pungkasan dadi ilustrasi kanggo ngrangsang lan melu kabeh indra para pecinta kopi. Uga, tata letak lan ukuran font sing ora konvensional nduweni peran penting kanggo narik konsumen menyang produk kasebut. Desain iki digawe kanthi pangarep-arep nggawe owah-owahan serius ing rak minuman ing toko.

Pangakuan

Babagan A' Design Award Perunggu

Meer Kemasan Kopi Instan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Meer Kemasan Kopi Instan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Meer Kemasan Kopi Instan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Ukuran & Kemasan: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tag: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Teknologi Produksi: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Tantangan Desain: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Riset: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspirasi: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Durasi Proyek: The project started In Tehran in November 2020 and finished in May the following year
Alur Operasi: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Paten: None.
Kredit Gambar: Image #1: photographer Bita Shakerin, Espresso, 2020