Karya Guo Nian Hao 包装 dening Xiaohongshu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2023

Guo Nian Hao 包装

dening Xiaohongshu

Klien: Xiaohongshu

Pemenang A' Design Award Wesi ing Kategori Bungkusan

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Babagan Guo Nian Hao 包装

Kothak hadiah Taun Anyar Xiaohongshu 2022 asale saka legenda babagan Festival Musim Semi. Nerusake tradhisi para leluhur, Xiaohongshu wis nyiapake set cahya, Swara, lan Abang sing beda. Bebungah kasebut kalebu lampu wengi camping, Halli Galli, amplop abang, lan buku tanggalan abang sing makili Xiaohongshu. Kothak hadiah iki nggabungake crita legenda kanthi telung jinis hadiah, ngasilake metode desain anyar saka budaya tradisional. Ngarep-arep kanggo ngucapake pangarep-arep kanggo Taun Anyar Cina lan nurunake warisan budaya kanggo generasi anyar.

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Babagan A' Design Award Wesi

Guo Nian Hao 包装 menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Guo Nian Hao 包装 dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Guo Nian Hao 包装 diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

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Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Ukuran & Kemasan: Width 345mm* Depth 285mm* Height 100mm
Tag: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Teknologi Produksi: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Tantangan Desain: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Riset: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspirasi: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Durasi Proyek: The project was launched in Shanghai in JAN 2022.
Alur Operasi: Gifts could only be found after tearing off the riddle sealed on the cover.
Anggota Tim: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Kredit Gambar: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu