Jiang Hu Kemasan Minuman Beralkohol by Wei Li

Jiang Hu Kemasan Minuman Beralkohol by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2023

Jiang Hu Kemasan Minuman Beralkohol

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Wesi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #142224

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Kemasan Minuman Beralkohol

Jiang Hu minangka desain kemasan kanggo huang jiu, arak beras tradisional Tionghoa. Tutup botole abot banget nganti bisa digunakake dadi pemberat kertas, lan uga bisa dibalik kanggo digunakake minangka gelas ngombe. Botole nduweni volume cilik, cocog karo kabiasaan ngombe umume. Kothak njabane digawe saka busa tinimbang kertas, dadi kothak sing padha kasebut nglindhungi botol sajrone pangiriman. Grafise njupuk tema tanda pangenal kuno Tionghoa lan nggambarake urip sawijining ksatriya pedhang. Tujuane yaiku kanggo menehi citra anyar marang produk lawas.

The Recognition

About the A' Design Award Wesi

Jiang Hu Kemasan Minuman Beralkohol menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Jiang Hu Kemasan Minuman Beralkohol dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Jiang Hu Kemasan Minuman Beralkohol diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei