Vivo X80 Kampanye Iklan Ruang Terbuka dening Output

Karya Vivo X80 Kampanye Iklan Ruang Terbuka dening Output minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerakPariwara· 2023

Vivo X80 Kampanye Iklan Ruang Terbuka

dening Output

Klien: Output

Pemenang A' Design Award Perak ing Kategori Pariwara

562,143

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #142549

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Vivo X80 Kampanye Iklan Ruang Terbuka

Vivo X80 iku kampanye iklan ruang terbuka sing digawe kanggo promosi seri smartphone. Tinimbang nganggo layar 3D tanpa kacamata sing dipasang dhuwur ing gedhong, kampanye iki nganggo layar lantai raksasa sing dipasang langsung ing lemah, saengga para penonton bisa nyawang saka jarak cedhak. Isine disusun dadi pitung babak lan ditampilake ing Shenzhen lan Xian. Rong radar lan teknologi panangkep awak manungsa nglacak posisi lan obahe penonton, saengga gambar-gambare bisa nanggapi para penonton. Teknologi proyeksi laser digunakake kanggo tampilan kasebut.

Pangakuan

Babagan A' Design Award Perak

Vivo X80 Kampanye Iklan Ruang Terbuka menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Vivo X80 Kampanye Iklan Ruang Terbuka dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Vivo X80 Kampanye Iklan Ruang Terbuka iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Ukuran & Kemasan: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tag: Naked eye 3d, Interactive, Epic, Innovation, Creative
Teknologi Produksi: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Tantangan Desain: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Riset: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspirasi: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Durasi Proyek: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Alur Operasi: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Kredit Gambar: Photographer: Xujie Yan