Snow Zero Kemasan Ombenan dening China Resources Snow Breweries Ltd.

Karya Snow Zero Kemasan Ombenan dening China Resources Snow Breweries Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Snow Zero Kemasan Ombenan

dening China Resources Snow Breweries Ltd.

Klien: China Resources Snow Breweries

Pemenang A' Design Award Perak ing Kategori Bungkusan

30,143

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144346

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Snow Zero Kemasan Ombenan

Snow Zero yaiku desain kemasan kanggo hard sparkling water kanthi alkohol lan kalori sing sithik. Jeneng Zero ngrujuk marang tengah wengi, sing dianggep minangka pungkasan lan uga wiwitan. Simbol tanpa wates (infinity) ing kemasan nggambarake gagasan babagan kesinambungan. Angka 0 ditampilake kanthi efek logam cair telung dimensi kanggo nggambarake rasa sing entheng lan seger. Ilustrasi ing botol-botol kasebut njupuk inspirasi saka gaya seni visual perintis kanggo tampilan futuristik. Botol-botol kanthi wujud tetesan banyu bisa disambung cangkem karo cangkem, saengga rong botol mbentuk simbol tanpa wates sing anyar. Kaleng aluminium lan botol kaca digunakake.

Pangakuan

Babagan A' Design Award Perak

Snow Zero Kemasan Ombenan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Snow Zero Kemasan Ombenan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Snow Zero Kemasan Ombenan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Ukuran & Kemasan: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tag: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Teknologi Produksi: aluminum can and glass bottle
Tantangan Desain: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Riset: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspirasi: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Durasi Proyek: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Alur Operasi: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Anggota Tim: Dong Yan
Weixi Zhou
Yu Zhai