Happy Petty Kemasan Pakan Hewan Peliharaan by Luo Heng

Happy Petty Kemasan Pakan Hewan Peliharaan by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

Happy Petty Kemasan Pakan Hewan Peliharaan

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

A' Design Award Perunggu Winner in Bungkusan Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Kemasan Pakan Hewan Peliharaan

Happy Petty minangka desain kemasan kanggo pakan kucing. Seri iki nggunakake enem karakter ilustrasi, lan saben karakter cocog karo jinis pakan kucing sing beda. Sandhangan, warna, lan unsur grafis owah saka siji karakter menyang karakter liyane, saengga saben kemasan duwe kapribaden sing khas. Karakter-karakter kasebut diilhami saka tokoh-tokoh ing lukisan misuwur lan saka selebriti fashion. Warna sing padhang digunakake kanggo narik kawigaten lan nyingkiri desain kemasan pakan hewan peliharaan sing tradisional. Desain iki tujuane kanggo nggambarake anane manunggaling antarane manungsa modern lan hewan peliharaane.

The Recognition

About the A' Design Award Perunggu

Happy Petty Kemasan Pakan Hewan Peliharaan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Happy Petty Kemasan Pakan Hewan Peliharaan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Happy Petty Kemasan Pakan Hewan Peliharaan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd