Zhuojiu Kemasan Omben-omben Keras by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Kemasan Omben-omben Keras by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2023

Zhuojiu Kemasan Omben-omben Keras

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

A' Design Award Emas Winner in Bungkusan Category

39,504

Verified Award Winner

Verify Award Status for #144458

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Kemasan Omben-omben Keras

Zhuojiu iku desain kemasan kanggo omben-omben keras saka Tiongkok. Wangun botol kasebut kainspirasi saka wadung, sawijining barang kang digandhengake karo kekuwatan. Kothak njabane digawe saka kayu daur ulang lan nuduhake retakan, kaya-kaya disigar nganggo wadung. Wadhahe digawe saka kaca. Ora ana cetakan sing ditrapake ing kothak utawa botol, lan jeneng produk diukir nganggo areng. Kothake dhuwure 300 milimeter, dawane 180 milimeter, lan ambane 120 milimeter. Botole dhuwure 180 milimeter. Kothak kayu kasebut bisa disimpen lan digunakake maneh mengko minangka pajangan.

The Recognition

About the A' Design Award Emas

Zhuojiu Kemasan Omben-omben Keras menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Zhuojiu Kemasan Omben-omben Keras dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Zhuojiu Kemasan Omben-omben Keras nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng