Qingjiu Kemasan Anggur by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Kemasan Anggur by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2023

Qingjiu Kemasan Anggur

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

A' Design Award Perak Winner in Bungkusan Category

27,808

Verified Award Winner

Verify Award Status for #144519

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qingjiu Kemasan Anggur

Qingjiu iku desain kemasan sing digawe kanggo anggur sing ditujokake kanggo wanita. Botol iki digawe saka kaca lan kothak njabane dirampungake nganggo cap foil. Wujud botol kasebut kainspirasi saka figur wanita lan nggambarake karakter sing mulya lan anggun sing njupuk saka budaya Wetan lan Kulon. Tekstur dinamis ing bagean ndhuwur botol kontras karo bagean ngisor sing polos. Struktur kothak dipisahake nganggo garis-garis lengkung sing ngelingake marang awak. Kothak kasebut dhuwure 300 mm, dawane 120 mm lan ambane 115 mm. Kemasan iki dibukak saka ngarep lan tutupe dibukak kanthi diputer.

The Recognition

About the A' Design Award Perak

Qingjiu Kemasan Anggur menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Qingjiu Kemasan Anggur dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Qingjiu Kemasan Anggur iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging: The box is 300mm high, 120mm long and 115mm wide.
Tags: Women, whisky, bionic, elegant, packaging
Production Technology: The bottle is made of glass and the packaging is foil stamped.
Design Challenge: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration: The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members: Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng