Hainan Beer Kemasan Bir dening China Resources Snow Breweries Ltd.

Karya Hainan Beer Kemasan Bir dening China Resources Snow Breweries Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Hainan Beer Kemasan Bir

dening China Resources Snow Breweries Ltd.

Klien: China Resources Snow Breweries

Pemenang A' Design Award Perak ing Kategori Bungkusan

32,946

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144565

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Hainan Beer Kemasan Bir

Hainan Beer minangka desain kemasan bir sing diinspirasi saka pemandangan lan budaya Hainan. Botol kaca kasebut nduweni pola relief sing dijupuk saka ombak segara, prau layar, mercusuar, wit klapa lan manuk segara, lan wujude sing ramping nyengkuyung genggeman nganggo tangan siji. Kaleng aluminium dicithak nganggo tinta termokromik, saengga pola stempel pos katon kanthi bertahap nalika suhu mudhun sajrone didhinginake ing kulkas. Kothak njaba digawe saka kertas kraft lan diwangun kaya koper. Kemasan iki ngubungake bir karo pemandangan lokal lan gaya urip lokal sing santai.

Pangakuan

Babagan A' Design Award Perak

Hainan Beer Kemasan Bir menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Hainan Beer Kemasan Bir dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Hainan Beer Kemasan Bir iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Ukuran & Kemasan: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tag: beer, localization of design, Hainan, cultural elements, Hainan style
Teknologi Produksi: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Tantangan Desain: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Riset: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspirasi: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Durasi Proyek: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Alur Operasi: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Anggota Tim: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao