It Is In Your Genes Identitas Dinamis dening Bianka Foldi and Robert Valoczi

Karya It Is In Your Genes Identitas Dinamis dening Bianka Foldi and Robert Valoczi minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2023

It Is In Your Genes Identitas Dinamis

dening Bianka Foldi and Robert Valoczi

Klien: Genecontact

Pemenang A' Design Award Perunggu ing Kategori Grafis

11,743

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144669

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan It Is In Your Genes Identitas Dinamis

Identitas merek iki digawe kanggo layanan genotip, sing bisa dideteksi predisposisi penyakit genetik. Kaya struktur DNA, konsep desain uga dibangun ing sistem kode, yaiku kode Morse sing dirancang khusus sing makili huruf alfabet. Tembung apa wae bisa digambarake kanthi cara iki, ngowahi logo statis dadi identitas dinamis. Logo, yaiku jeneng Klien sing ditulis nganggo kode, njupuk wangun struktur heliks ganda saka DNA. Iki carane bisnis Klien dibayangke kanthi konsep lan visual ing identitas.

Pangakuan

Babagan A' Design Award Perunggu

It Is In Your Genes Identitas Dinamis menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. It Is In Your Genes Identitas Dinamis dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. It Is In Your Genes Identitas Dinamis nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tag: dynamic brand identity, flexible brand identity, brand identity
Teknologi Produksi: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspirasi: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Durasi Proyek: The project started in July 2021 October in Budapest. The website development is still ongoing.
Anggota Tim: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon