Qinshihuang Cpa Kemasan Bir dening China Resources Snow Breweries Ltd.

Karya Qinshihuang Cpa Kemasan Bir dening China Resources Snow Breweries Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Qinshihuang Cpa Kemasan Bir

dening China Resources Snow Breweries Ltd.

Klien: China Resources Snow Breweries

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

16,841

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144566

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Qinshihuang Cpa Kemasan Bir

Qinshihuang CPA punika desain kemasan kanggé bir craft ing kategori China Pale Ale. Wangun botol lan gulu botol migunakaké unsur-unsur khas Dinasti Qin, saha wujudipun ngenget-ngengeti cangkir jade kanthi motif méga saking jaman Qin lan Han. Bendera ing sakiwo-tengening gulu botol nandhani produk punika minangka pelopor gaya China Pale Ale. Aksara segel (seal script) ing tengah, ingkang minangka font kang gumathok ing Dinasti Qin, maringi kesan tradisional lan klasik. Desain punika kagawe wonten wujud botol kaca 315 ml saha kaléng aluminium 550 ml.

Pangakuan

Babagan A' Design Award Perunggu

Qinshihuang Cpa Kemasan Bir menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Qinshihuang Cpa Kemasan Bir dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Qinshihuang Cpa Kemasan Bir nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Ukuran & Kemasan: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tag: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Teknologi Produksi: aluminium can, glass bottle
Tantangan Desain: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Riset: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspirasi: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Durasi Proyek: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Alur Operasi: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Anggota Tim: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao