Karya Huanghelou Kemasan Bir dening Jin Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2023

Huanghelou Kemasan Bir

dening Jin Zhang

Klien: Huanghelou

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

14,943

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #144959

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Huanghelou Kemasan Bir

Yellow Crane Tower minangka bangunan landmark paling misuwur ing Wuhan, China. Seri bir iki minangka kaleng gambar kutha sing diluncurake dening Menara Yellow Crane. Dheweke nyaranake Wuhan kanggo kabeh wong liwat bir, produk konsumen saben dina. Lan liwat nggunakake ijo, kang nggantosi vitalitas lan kesehatan, lan ungu misterius, kanggo nuduhake kamakmuran kutha saka dina kanggo wengi. Ing babagan pemilihan unsur, desainer nggolèki unsur sing paling representatif ing macem-macem wilayah kutha kanggo diterangake, lan nambah adegan karakter kanggo nggawe kabeh urip luwih urip lan nyedhaki konsumen.

Pangakuan

Babagan A' Design Award Perunggu

Huanghelou Kemasan Bir menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Huanghelou Kemasan Bir dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Huanghelou Kemasan Bir nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Ukuran & Kemasan: Width 65mm x Depth 65mm x Height 115mm
Tag: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Teknologi Produksi: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Tantangan Desain: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Riset: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspirasi: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Durasi Proyek: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Alur Operasi: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Paten: The intellectual property/patents/copyrights belongs to Yellow Crane Tower