Yi Xin Distillation Kemasan Minuman Beralkohol by Tiger Pan

Yi Xin Distillation Kemasan Minuman Beralkohol by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2023

Yi Xin Distillation Kemasan Minuman Beralkohol

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #145831

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Xin Distillation Kemasan Minuman Beralkohol

Yi Xin Distillation minangka desain kemasan kanggo merek minuman beralkohol saka Tiongkok. Botol iki digawe saka kaca, sing ngunggahake kilap lan tekstur permukaane sarta mbedakake produk iki saka minuman beralkohol sejenis sing didol ing wadhah keramik. Naga, sing digambar kanthi gaya Tiongkok kuna, nemplek ing gulu botol lan dadi tandha pangenal utama, saengga ora mbutuhake label cetakan. Kothak njabane prasaja lan ngetutake simetri desain tradisional Tiongkok. Botol iki ukurane 180 kaping 130 kaping 285 milimeter. Tujuane yaiku ngaturake warisan sing dawa ing wujud kontemporer.

The Recognition

About the A' Design Award Emas

Yi Xin Distillation Kemasan Minuman Beralkohol menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Yi Xin Distillation Kemasan Minuman Beralkohol dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Yi Xin Distillation Kemasan Minuman Beralkohol nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan